Kalinovskaya Alena

Biography

Artist, Designer, Entrepreneur
Born: March 31, 1988, Kogalym, Tyumen Region
Based in: Moscow

Education:

2001 — School of Arts, Kogalym
2011 — Master’s Degree, Kosygin State University, Moscow (Costume Design)
2024 — ART BOOST GET ART FIT
I am an artist working at the intersection of tradition and technology. My expertise lies in painting, graphics, and embroidery, but I am constantly experimenting with materials and digital techniques. Inspired by my ethnic roots, I create a unique visual language of symbols, merging ancient knowledge with contemporary ideas.

Founder of EYE PROJECT STORE — a studio for embroidery and conceptual design.
Author of a unique computer embroidery design technique.

In the industry since 2015. Over the past nine years, I have collaborated with museums, art spaces, and fashion brands, including:
VINZAVOD, GARAGE, Museum of Moscow, Faces&Laces, Lambada Market, Afisha Daily
Adidas, Vans, Fred Perry, Nike, Oxxxyshop, Gogol Center
Pablo Benzo, Mizva Bar, Black Star, Kvartirny Vopros, Diana Balashova, Maria Kitchens

Project Philosophy:
EYE PROJECT is more than just embroidery—it is a movement and a community driven by the idea of unlocking creative potential through symbols, customization, and the magic of embroidery.

Each stitch is a step toward a dream. The magic of embroidery is the code of destiny for a new generation.