Symbol of luxury

I was inspired to create this piece by the history of the Burberry brand
Which I accidentally heard from a blogger on social media.

Here it is:

Nova Check was a symbol of luxury for many people. But in the early 2000s, the market was flooded with counterfeits of original and unexpected items – stroller covers, skirts, socks… anything with Nova Check. The brand was beginning to lose its luxury appeal, becoming associated with low-quality fashion.

Then Burberry decided to eliminate the check from their clothing for many years. It didnt disappear completely, but it became a barely noticeable element, reduced to small details. In this way, they managed to preserve the brand.